I used to use adobe acrobat but once I learned this one, it was an immediate switch over. You dont only get to highlight, add text and text in bubbles, and change their colours like in acrobat, but you can choose from ANY colour for highlighting and typing text!!! It even has a little "callout" function where you can point an arrow at the document and leave a comment in a connected box, and you can control where the arrow points!!!! Hands down the best free pdf app out there (I only download free ones so I wouldnt know about purchased) It gives us so much freedom in our editing power.
Slyvos about GoodReader PDF Editor & Viewer, v4.11.0